Our Strap Society Vulcanized FKM Rubber Strap is a comfortable, durable, and affordable choice for any luxury watch. It features a universal end design that fits a wide range of watch case lug widths, and it is currently available in four colors to match any watch and personal style. It's the perfect choice if you want a more casual, sporty look for your luxury timepiece.

  • What's included?

    Each rubber strap purchase includes a premium, vulcanized FKM strap as well as no nonsense quick-release springbars in minimal, environmentally-friendly packaging.

  • Customers love us because...

    ✓ Same, high-quality vulcanized FKM rubber and metal clasp as straps that cost $100+

    ✓ Verified compatibility with a wide range of watches

    ✓ No branding or logos on the strap or clasp

    ✓ Durable but comfortable, doesn't pull hair or attract lint

    ✓ Free shipping, 100% satisfaction guarantee

1 of 2
  • "I've had this strap for a couple weeks it's great. It its well, well made looks good, has the quick release spring bars. Highly recommend."

  • "I recently purchased the Strap Society Premium Vulcanized FKM Rubber Strap and I am blown away by the quality. The strap is extremely comfortable to wear and has a professional look to it. It fits my watch perfectly and looks great with both casual and formal attire."

  • "I have received numerous compliments on the strap and have already recommended it to several friends. The customer service from Strap Society was top-notch and the shipping was fast. I am extremely satisfied with my purchase and will definitely be a returning customer in the future. This strap is a must-have for any luxury watch owner."

  • "Durable, comfortable, and clean looking. Definitely will be my main watch strap for a while, thank you!"

  • "Conforms perfectly to the wrist."

  • "Best price on the market"

1 of 12

We're strap society, nice to meet you ⌚️

Hello and welcome to Strap Society!

Like many watch enthusiasts, I have always had a personal passion for timepieces.

Growing up both my dad and grandfather collected watches, and even passed a couple pieces down to me when I was in college.

I always thought they were cool, but it wasn’t until I reached my late 20s that I came to truly appreciate the art of watchmaking and the individuality in watch collecting.

I worked hard, saved up, and added a couple pieces to my collection - a Seiko Prospex Alpinist and a Tudor Black Bay Fifty-Eight.

I was hooked…but I wanted a way to make my pieces feel even more unique and personalized. That’s when I discovered aftermarket straps.

While I love the elegance and polish of leather straps and stainless bracelets, there’s nothing quite like the versatility of a rubber strap. To me, it’s the perfect everyday strap.

But I wasn’t able to find the perfect rubber strap — to me, that’s one that balances quality (feels luxurious), versatility (comes in different colors, works on a wide range of watches), and here’s the big one - cost (I won’t have to fork over $100+ to buy one)…

So I used my professional background as a management consultant and product designer to scratch my own itch.

Strap Society was born. Based in San Francisco, we’re dedicated to offering the highest-quality, most affordable rubber watch straps on the market. Full stop.

After much testing and refinement, personally and with a dozen of my watch-nerd friends and family members, we’re bringing a limited run of v1.0 Strap Society Vulcanized FKM straps to market.

We hope you'll join us on this journey and find your perfect strap.

Thank you for visiting Strap Society.

Sincerely,

Rich Mancuso

Founder, Strap Society