About us

Hello and welcome to Strap Society!

Like many watch enthusiasts, I have always had a personal passion for timepieces.

Growing up both my dad and grandfather collected watches, and even passed a couple pieces down to me when I was in college.

I always thought they were cool, but it wasn’t until I reached my late 20s that I came to truly appreciate the art of watchmaking and the individuality in watch collecting.

I worked hard, saved up, and added a couple pieces to my collection - a Seiko Prospex Alpinist and a Tudor Black Bay Fifty-Eight.

I was hooked…but I wanted a way to make my pieces feel even more unique and personalized. That’s when I discovered aftermarket straps.

While I love the elegance and polish of leather straps and stainless bracelets, there’s nothing quite like the versatility of a rubber strap. To me, it’s the perfect everyday strap.

But I wasn’t able to find the perfect rubber strap — to me, that’s one that balances quality (feels luxurious), versatility (comes in different colors, works on a wide range of watches), and here’s the big one - cost (I won’t have to fork over $100+ to buy one)…

So I used my professional background as a management consultant and product designer to scratch my own itch.

Strap Society was born. Based in San Francisco, we’re dedicated to offering the highest-quality, most affordable rubber watch straps on the market. Full stop.

After much testing and refinement, personally and with a dozen of my watch-nerd friends and family members, we’re bringing a limited run of v1.0 Strap Society Vulcanized FKM straps to market.

We hope you'll join us on this journey and find your perfect strap.

Thank you for visiting Strap Society.

Sincerely,

Rich Mancuso

Founder, Strap Society